Digital Marketing Manager

Published :

Digital Marketing Manager

Digital Marketing Manager

Published :

Website Energy Ventures Analysis

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all our digital channels. EVA is ready to take the next step into the world of digital marketing, and we hope you will be the one to lead the charge.

 

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing and sales team and supporting teams (such as consultants and analysts) to launch campaigns on time and budget. We’re looking for someone with experience in copywriting, art direction and social media who can expand our company’s reach nationally while increasing brand loyalty and awareness.

 

Responsibilities

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Write and promote press releases
  • Organize webinars for existing and prospective clients
  • Maintain EVA’s Salesforce database
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Qualifications

  • BS/MS degree in marketing or a related field
  • Excellent written and communication skills
  • Proven working experience in digital marketing preferred
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Experience in setting up and organizing webinars and online presentations
  • Experience in WordPress website management
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns preferred
  • Working knowledge of Salesforce preferred
  • Working knowledge of HTML and CSS
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

About EVA

Energy Ventures Analysis (EVA) is a world-class energy consulting firm offering in-depth knowledge and expert guidance to clients in the Electric Power, Natural Gas & Oil, Coal, Environmental and Renewable Energy industries. Our cutting-edge expertise in energy market fundamentals, economic analysis, and operational management has led our firm to international recognition. For over three decades, our innovative insights have helped clients make confident, informed investment and operational decisions to maximize value, optimize performance and spur financial growth.

To apply for this job email your details to support@evainc.com

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